“ At a time when sneakers attain a global dimension as one of the icons of contemporary culture, Sneakers: Portuguese Brands from the Estado Novo to the Turn of the Millennium seeks to raise awareness of the legacy of the Portuguese sports footwear industry. Starting from a unique collection of over 500 models of sneakers, representative of a universe of 100 brands designed and manufactured in Portugal, this exhibition explores the brands’ cultural, social, political, and economic significance. A brief historical contextualization is proposed, as well as a detailed look at such brands as Sanjo and Cortebel, but above all this exhibition reveals an impressive archive of other brands characterized by small series, models for different sports activities, and their packaging.
Chronologically organized by themes, the exhibition proposes both a historical retrospective and a space for critical reflection, including how the memory of the national trainers can be rescued, understood and preserved, and how the productive resources we have access to, material and immaterial, can be better used and creatively enhanced. ”
- Pedro Carvalho de Almeida, 2023
Location: Casa do Design, Matosinhos
Promoter: CM Matosinhos
Curator: Pedro Carvalho de Almeida
Producer: esad–idea
Graphic Design: Susana Martins , Pedro Lobo ( esad—idea )
Photography: Bruno Mesquita e Fernando Miranda ( esad—idea )
https://casa-design.pt/pt